Wind revenue keeps family ranch intact

We’ve seen the agricultural market around here change dramatically. There’s been no water for irrigating rice, which is our prime crop. It seemed to us that wind and solar were industries that were on the rise and felt they could provide us with revenue for supporting the next generation and keep the ranch intact,” explains Laurance Armour, Pierce Ranch, 5th generation.

Triple Oak Power CEO & Cofounder Jesse Gronner sits down with Laurance Armour and son Andrew to discuss how the seven-generation ranch has harnessed the benefits of sustainable energy plants. Learn about the history of Pierce Ranch in Texas, and hear how the Armours, including grandson Kash, are continuing their family legacy with Prairie Switch Wind.